fashion show

Fashion Merchandising and Design Testimonials

The fashion merchandising and design program at Western Michigan University gives students the opportunity to be involved in so much more than just the classroom. Our students are prepared for careers in the dynamic, fast-paced fashion industry and our given the knowledge of industrial processes and products. Below are just a few of their stories. WMU alumni have transformed their passion for fashion into challenging and creative careers. You will find our grads working for national retailers and famous brands all over the world. They are designers, buyers, merchandisers, managers and marketers for companies like Macy’s, Victoria’s Secret, Under Armour, Dillard’s, Target, UGG and Meijer. You will even find them in some unexpected places as automotive interior designers and retail software marketers. We are very proud of our alums! Check out their stories below.

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Did you graduate from WMU’s fashion program? Would you like to share your story here? Contact us.

The Student Story

  • sam Morehead

    Bronco in the Big Apple

    Call it a "pinch me" moment. Samantha Morehead's feet still haven't quite touched the ground after a dream-like experience at New York Fashion Week (NYFW). Morehead punched her ticket to one of the industry's biggest events by winning Western's inaugural New York Fashion Week Competition.

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  • Moda

    MODA Motown fashion show drives donations to breast cancer charity

  • Student designs accepted at ITAA Design Exhibition; win scholarships

  • Sew worth it— students use skills to craft masks for hospital workers

  • Fashion show puts students' design skills, resilience on display

Video of Meet Lulu: Fashion Design and Development student
Video of Meet Izzie: Fashion Design and Development student

The Alumni Anecdote

  • gores

    Broncos in Business

    A modern day multi-hyphenate is forging an inspiring and exciting path as a businesswoman, philanthropist and entrepreneur. Alumna Rochelle Gores Fredston brings her background in fashion to most everything she touches and applies a business acumen to her daily philanthropic and business endeavors.

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  • Anika Johnson

    Thrifty! Alumna finds success and sustainability in local chain of secondhand shops

  • Hosler

    Alumna utilizes branding skills as leader of marketing and design firm

  • Stephensons

    Merchandising graduate lands job in family owned department store

  • Harris

    Alumna and Detroit designer interviewed by Voyage Magazine