This program is offered in-person.
The fashion merchandising major prepares students for exciting careers in fashion retailing and marketing. This program includes courses specific to merchandising in the fashion environment, as well as 18 credits in the Haworth College of Business. Graduates pursue careers in retail store operations, buying, and fashion marketing. In addition to problem solving and analytical skills, strong interpersonal and communication skills and the ability to work in a team environment are essential for success in this industry.
Prospective students may arrange a department visit by contacting Kelly Weathers.
Fashion merchandising minor - Enhance your major with our fashion merchandising minor, which explores essential practices and contemporary issues in the fashion industry. This minor perfectly complements degrees in business or communications.
Why fashion merchandising at Western Michigan University?
Successful graduates: FMD graduates work for national retailers and famous brands. About 97% of program graduates were employed or continued their education within three months of graduation. For more detailed information on enrollment, retention, and graduation statistics, visit our Reports and Dashboards. Curious about where your major can take you? Learn more about career opportunities here.
Hands-on learning: Our program emphasizes aAcademic quality and experiential learning, offering transformative experiences, such as fieldwork, internships, and industry tours.
Strong industry networking: A strong connection to the fashion industry through a professional advisory board represented by top industry members and a strong alumni base
Global experiences: Up to 24 credit hours may be earned through study abroad or with our partnerships with the Fashion Institute of Technology in New York, Regents University and London University of the Arts in London, or Florence University of the Arts in Italy.
Showcase your work: Participate in our annual fashion show sponsored by Merchandising Opportunities and Design Association (MODA). to display your talents.
Nationally recognized: TheFMD program is the second-largest program in Michigan with integrated merchandising and design programs and is accredited by the prestigious Textile and Apparel Programs Accreditation Commission (TAPAC) and National Association of Schools of Art and Design (NASAD). This recognition assures students, parents, and employers that our graduates are equipped with the essential skills and knowledge for successful careers in the apparel and textile industry. Learn more about the importance of accreditations and the benefits at Accreditation and Mission.
Additional information
Hear it from us
"I love the hands-on work and I have learned so much through the different courses."
- Lulu, fashion design student
Study Abroad
WMU Signature
