Marketing and Communications

The College of Arts and Sciences Office of Marketing and Communications delivers high-priority messages that enhance the image and reputation of the College, while increasing public awareness. The office oversees recruitment, development and visibility through marketing, advertising, media relations, publications, social media and web development.

• Michael Worline - manager of marketing and communications
• COAS Advising - undergraduate recruitment and outreach

Promotion

To request marketing support, please direct all inquiries to marketing manager Michael Worline on each request. Requests for assistance will be assessed and prioritized according to the mission of the marketing and communication office, as described above.

Learn about the marketing and communications priorities and procedures and how they affect you.

Logos

For college and University logo files, please contact Michael Worline.

Templates

The college provides flier, newsletter and PowerPoint templates for departments to create publications at their convenience. A variety of options are offered for departments to use for their marketing needs.

Note: Contact Michael Worline if you would like the supporting graphics (fonts/images) to the templates provided below.

Visual identity

WMU’s visual identity guidelines are intended to cover all publications, signage, promotional materials and the plethora of visual ways used to represent Western Michigan University to University audiences. Contact the marketing staff with any questions regarding branding, logos or the visual identity program.

ORDER PRINTED STATIONERY ONLINE

All Western Michigan University letterheads, envelopes and business cards should be ordered through the online portal. 

ORDER ONLINE

Web development

CMS

• Content Management System
  • Request CMS training
• Web content standards

Other resources

• WMU writing styles
• WMU social media guidelines
• Head shot photo sessions
• University photo database

For web assistance, contact @email.