College of Arts and Sciences

Marketing and Communications

The College of Arts and Sciences Office of Marketing and Communications delivers high-priority messages that enhance the image and reputation of the College, while increasing public awareness. The office oversees recruitment, development and visibility through marketing, advertising, media relations, publications, social media and web development.

CMS workshop series

CAS Marketing announces a bimonthly Web CMS summer workshop series.

This is a small group workshop of 6 to10 users that will offer an opportunity to participate in a “question, and how-to” setting with CAS marketing staff to support you. Open to all users from beginner to intermediate.  While the session will have an overall topic, ALL questions and issues brought into the session by participants will be given attention and time on an individual basis as well.
 
All sessions will be in Dunbar Hall, seminar room 2503.
 
The first workshop will be on Wednesday, May 27, 9:30 to 11:00 am. For your convenience, sessions will be from 9:30 to 11:00 am or 1:30 to 3:00 pm.
 
You must have WMU CMS access to attend and be sure to bring your laptop with you (be sure to have your laptop charged or bring a charger with you).
If you do not yet have WMU CMS access, you can request that here. Use the link under the “I need CMS access or support” heading and fill out the web form.

The first 2 sessions overall topic will be beginner basics and program pages/project discover, basic set up and overview.
 
Individual session seats will be granted to the first 10 participants – first come, first served basis. All sign-ups are for individual sessions, one at a time.  You are not committed to the entire series.
 
For the courtesy of your fellow attendees, any questions or issues brought into the session that are beyond the capabilities or time limit of the CAS marketing staff will be addressed but may have to be at a separate appointment due to time constraints.
 
Workshop schedule (with individual sign-up links):
Wednesday:         May 27, 9:30 - 11:00 am
 
Thursday:       June 11, 1:30 - 3:00 pm
 
Wednesday:   June 24, 9:30 - 11:00 am 
 
Tuesday:          July 14, 9:30 - 11:00 am 
 
Thursday:       July 30, 1:30 - 3:00 pm
 
Tuesday:          Aug 11, 9:30 - 11:00 am 
 
Thursday:        Aug 27, 1:30 - 3:00 pm

Promotion

To request marketing support, please direct all inquiries to marketing manager Michael Worline on each request. Requests for assistance will be assessed and prioritized according to the mission of the marketing and communication office, as described above.

Learn about the marketing and communications priorities and procedures and how they affect you.

Logos

For college and University logo files, please contact Michael Worline.

Templates

The college provides flier, newsletter and PowerPoint templates for departments to create publications at their convenience. A variety of options are offered for departments to use for their marketing needs.

Note: Contact Michael Worline if you would like the supporting graphics (fonts/images) to the templates provided below.

Visual identity

WMU’s visual identity guidelines are intended to cover all publications, signage, promotional materials and the plethora of visual ways used to represent Western Michigan University to University audiences. Contact the marketing staff with any questions regarding branding, logos or the visual identity program.

ORDER PRINTED STATIONERY ONLINE

All Western Michigan University letterheads, envelopes and business cards should be ordered through the online portal. 

ORDER ONLINE

Web development

CMS

Other resources

For web assistance, contact @email.