The College of Arts and Sciences Office of Marketing and Communications delivers high-priority messages that enhance the image and reputation of the College, while increasing public awareness. The office oversees recruitment, development and visibility through marketing, advertising, media relations, publications, social media and web development.
- Michael Worline - marketing manager
- Molly Goaley - writer, magazine editor
- Jennifer Morrow - webmaster, social media manager
- Cori Ivens - student intern, graphic designer
- Gabriela Saliwanchik - undergraduate recruiter
Promotion
These marketing quick tips will help you produce high-quality marketing materials.
Learn about the new marketing and communications priorities and procedures and how they affect you.
Logos
For college and University logo files, please contact Michael Worline, manager of marketing and communications.
Templates
The college provides flier, newsletter and PowerPoint templates for departments to create publications at their convenience. A variety of options are offered for departments to use for their marketing needs.
Flier templates
Create these fliers in InDesign.
Newsletter templates
Create these newsletters in InDesign.
PowerPoint templates
Create these in PowerPoint.
Visual identity
WMU’s visual identity guidelines are intended to cover all publications, signage, promotional materials and the plethora of visual ways used to represent Western Michigan University to University audiences. Contact the marketing staff with any questions regarding branding, logos or the visual identity program.
Web development
CMS
- Content Management System
- Training modules (located in Elearning)
- Web content standards
- Request a slide change to a slideshow in the CMS.
Other resources
- Head shot photo sessions
- University photo database (head shots only; other photos to be available soon)
For web assistance, contact coas-web@wmich.edu.
Recruitment
There are several ways to get involved in undergraduate prospective student recruitment in the College of Arts and Sciences.
Duplicating options
- Your department copier for copies.
- Megee Copy Desk, (269) 387-4466, in the Bernhard Center; copies.
- FedEx, (269) 342-5700 on W Michigan; copies and posters.
- Bronco Sign Shop, (269) 387-8597; high-end, durable posters and signs.