Bachelor of Arts in Public Relations & Social Media Management
The public relations and social media management major in the School of Communication at Western Michigan University combines these interconnected fields that are focused on shaping a brand's reputation and fostering positive relationships with audiences. PR establishes a brand's narrative, while social media acts as a powerful channel for distributing that narrative and engaging directly with the public. They work together to build brand awareness, manage crises, and create strong connections through content sharing, influencer partnerships, community building, and data analysis.
Benefits of the program
The public relations and social media management major equips you with the following skills:
- Influence of media and strategy
- Reputation management
- Content distribution
- Audience engagement
- Interactive media
- Crisis management
- Influencer and media relations
- Public relations
- Data analysis
- Storytelling
- Public affairs and society
- Strategic platform use
- Community building
Major requirements
Current requirements for the public relations and social media management major:
Declare as a major
If you are not currently in School of Communication and would like to switch to a public relations and social media management major, please meet with the School of Communication academic advisor.