B.S. in Kinetic Imaging with an Emphasis in Video Art

The Video Art track focuses on creative production of time-based art using both traditional and expanded techniques. Traditional techniques include cinematography, lighting, editing, sound design, and color. Expanded techniques center on node-based visual programming such as TouchDesigner, an industry-standard environment used in contemporary AV performance and immersive installation, to develop visual effects, interactivity, audio-visual performance, immersive 360° video for VR headsets and planetarium domes, and multi-channel video walls.

Video Art also has a standing partnership with the Kalamazoo Valley Museum Planetarium. Video Art II students learn to create immersive 360° video for the venue, culminating in a public presentation at the end of the semester. Students may also pursue internship opportunities with Resonant Gallery.

Coursework emphasizes problem-solving, conceptual development, and effective communication. Students move from short-form experiments to longer projects across experimental video, interactive installation, and audio-visual performance. Image, sound, and time become the core materials of their practice, and they leave the program with a portfolio that reflects both their personal voice and a critical understanding of how video art shapes the culture around it.

Within the broader Kinetic Imaging program, Video Art students also intersect with coursework in Animation, Game Art, and the Multimedia Art Technology (MAT) program in the School of Music. This breadth gives them a range of skills applicable to a diverse set of artistic endeavors and media-focused careers.

Software

Hardware & Facilities

High-performance PC for high end rendering
Blackmagic Design HyperDeck Studio 4K Pro for real-time capturing
Eurorack Synthesizer
Motion capture systems
3D Scanning & motion-tracking cameras
Glitch Camera
5 mini PCs with TouchDesigner & MadMapper

KINETIC IMAGING

Western Michigan University's Kinetic Imaging program is a Bachelor of Science degree with tracks in animation, game art, and video art. The kinetic imaging core includes coursework in world building, character development, virtual production, augmented & virtual reality, creative coding, interactivity, 3D modeling, illustration, sonic art, experiential design, installation, and performance art.

Kinetic imaging prepares students for professional practice as multimedia artists by creating a multitude of contemporary approaches through a flexible curriculum. The program is a four-year course of study that emphasizes critical thinking, problem-solving, collaboration and experimentation, as well as the creative use and mis-use of technology. At critical points in the curriculum, the KI program intersects with the Multimedia Art Technology (MAT) program in the School of Music. By studying media history, theory, technique, methodologies and related technology, students will accumulate a wide range of experiences and skills applicable to a diverse set of artistic endeavors and media-focused careers.