Fashion allows me to have my own identity. I feel better when I have on a nice outfit, and I love being able to express myself through color.
Diamond Richardson, a Western Michigan University student from Flint, Michigan, is combining her interests in fashion, psychology and business to explore how clothing, color and consumer behavior connect. A double major in fashion merchandising and psychology with a minor in business, Diamond is also a member of the Lee Honors College and Alpha Lambda Delta Honor Society.
Through her field experience with Kellanova, formerly Kellogg, Diamond is gaining hands-on experience in retail sales solutions, branding, customer service and corporate operations while preparing for a future career in fashion merchandising.
Q&A with Diamond
Fashion merchandising at WMU
The fashion merchandising major prepares students for exciting careers in fashion retailing and marketing. This program includes courses specific to merchandising in the fashion environment, as well as 18 credits in the Haworth College of Business. Graduates pursue careers in retail store operations, buying, and fashion marketing. In addition to problem solving and analytical skills, strong interpersonal and communication skills and the ability to work in a team environment are essential for success in this industry.