Meet Bauer: Fashion merchandising

Bauer

"It's a great community here at WMU. We have good people here that are always trying to push others to the best they can be."

  • Why did you choose WMU?

    I chose Western Michigan University because they have a great arts and sciences program, I'm a fashion merchandising major so the fashion side of the school is what made me choose to come here over others. 

  • What has been your favorite part of the fashion merchandising program?

    My favorite thing in the program at Western right now is definitely the teachers are very helpful, everyone's looking out for you and people like your other students and classmates also want to see you succeed. It's a great community, we have good people in it that are always trying to push others to the best they can.

  • What has your experience been like with faculty?

    Any teacher I've asked can help me with anything I've had a problem with. Advisors are great here and the teachers they're always willing to push you to the best and give you what you need to succeed.

  • What resources do you have available in the program?

    In the fashion program we have access to sewing and computer labs. Pretty much anything we need, we will have access to whenever the time comes. We have lots of tools and materials that also help us instead of like having to go out and buy a new machine we have most of the stuff we need here so it's very cost effective

  • What are your career goals in fashion?

    Hopefully I'll move out of Michigan and get a good job. I wanna work in a fashion clothing company, like Carhartt. I like their minimalist designs.

  • Are you involved in any student organizations?

    I'm a part of MODA which is the fashion club here at Western. We do a lot of runway shows and we have a lot of events that people can come together within the fashion field and we can connect from designers to merchandisers and also bounce off each other 's views. MODA is an good organization to be in when you're trying to connect with your community and your classmates.

  • Any advice for someone interested in fashion merchandising at WMU?

    If you're looking at any other options I think this program is the best one. I've been here for three years and I haven't changed my mind yet and I don't think I will. I got one year left so looking forward to it.

Fashion merchandising at WMU

The fashion merchandising major prepares students for exciting careers in fashion retailing and marketing. This program includes courses specific to merchandising in the fashion environment, as well as 18 credits in the Haworth College of Business. Graduates pursue careers in retail store operations, buying, and fashion marketing. In addition to problem solving and analytical skills, strong interpersonal and communication skills and the ability to work in a team environment are essential for success in this industry.

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