Resources for Admission and Enrollment Practices
- Best Practices in Strategic Graduate Enrollment Report, 2022-23
- Graduate Enrollment and Degrees, 2011 to 2021 (CGS)
Admission and Recruitment
- 2023 Graduate Student Recruitment Report: Executive Summary (RNL, 2023)
- Recruiting in an Evolving Graduate Enrollment Landscape (ETS, 2023)
- Online College Students Report (Education Dynamics), 2022. The report provides further insight into the preferences and demands of online learners.
- Graduate Student Recruitment Report (RNL), 2021
- Council of Graduate Schools (CGS) Admissions and Recruitment Best Practices
- Survey of the Enrollment Management Landscape, 2021
- Six Things Missing From Your Adult and Graduate Program Websites (EAB), June 2021
- Survey of Graduate Program Marketing and Recruitment Practices, 2020
- Marketing and Recruitment Practices for Graduate Students Report, 2020
Diversity and Inclusion
- Holistic Admissions (ETS), June 2022
- Watch a recording of the Mentoring Diverse Graduate Students workshop hosted by the WMU Graduate College in September 2021 (click here to access the Questionnaire for Aligning Expectations in Research Mentoring Relationships)
Social Justice and Anti-Racism Resources for Graduate Education (CGS), August 2021
- Navigating Holistic Admissions (ETS), December 2021
- Building on Excellence: Guide to Recruiting and Retaining Diverse Graduate Students at UC Berkeley
COVID-19
- Impact of COVID-19 on Graduate Education Access: Selected Results from the 2020 NAGAP/CGS Survey of Graduate Enrollment Professionals, April 2021
- The Impact of COVID-19 on Graduate Education (CGS), June 2020
Graduate College Marketing Collateral
- Graduate program academic profiles (available through GradShare)
- Graduate program marketing fliers (available through GradShare)
- Graduate viewbook
Cognos reports
Helpful instructions and screenshots to guide you through some of the key graduate-related Cognos reports.
Admissions-related Reports:
- Graduate Program Profiles, 55.00.10
- Identify AGDP Applicants, 10.20.25
- Target Future AGDP Students, 20.00.20
- Undergraduate Feeder Institutions for Beginning (Applied or Admitted) Graduate Applicants, 55.00.71
- Weekly Applications by Program, 10.05.20
Registration-related Reports:
- Daily Registration by Program, 20.05.20
- Graduate Time to Degree, 70.10.91
- Students in Academic Difficulty, 40.50.10
- Students Registered in Prior Terms Not Registered in Future Terms, 21.00.20
- Undergraduate Feeder Institutions for Beginning (Enrolled) Graduate Students, 55.00.70
Retention-related Reports:
- Doctoral Retention and Graduation Rates, 21.10.45
- Master's Retention and Graduation Rates, 21.10.40
- Master's Retention and Graduate Rates Report Five-Year History, 21.10.4
Target x enrollment Communication plan
Click here to view a video with information about:
- Automated email messaging
- Biweekly email campaigns
- Inquiry communication
Grad Awareness Campaign, January 2023 - March 2023
The Graduate College has invested in an awareness campaign that will run from January 2023 to March 2023 and is targeting the Kalamazoo and Grand Rapids areas. The focus is on promoting graduate education at WMU, not specific programs.
- Awareness campaign video - running on Facebook, Instagram, and YouTube