Resources for Admission and Enrollment Practices
Admission and Recruitment
- Online College Students Report (Education Dynamics), 2022. The report provides further insight into the preferences and demands of online learners.
- Graduate Student Recruitment Report (RNL), 2021
- Council of Graduate Schools (CGS) Admissions and Recruitment Best Practices
- Survey of the Enrollment Management Landscape, 2021
- Six Things Missing From Your Adult and Graduate Program Websites (EAB), June 2021
- Survey of Graduate Program Marketing and Recruitment Practices, 2020
- Marketing and Recruitment Practices for Graduate Students Report, 2020
Diversity and Inclusion
- Holistic Admissions (ETS), June 2022
- Watch a recording of the Mentoring Diverse Graduate Students workshop hosted by the WMU Graduate College in September 2021 (click here to access the Questionnaire for Aligning Expectations in Research Mentoring Relationships)
- Council of Graduate Schools (CGS) Diversity and Inclusion Best Practices
Social Justice and Anti-Racism Resources for Graduate Education (CGS), August 2021
- Navigating Holistic Admissions (ETS), December 2021
COVID-19
- Impact of COVID-19 on Graduate Education Access: Selected Results from the 2020 NAGAP/CGS Survey of Graduate Enrollment Professionals, April 2021
- The Impact of COVID-19 on Graduate Education (CGS), June 2020
Graduate College Marketing Collateral
- Graduate program academic profiles (available through GradShare)
- Graduate program marketing fliers (available through GradShare)
- Graduate viewbook
Cognos reports
Helpful instructions and screenshots to guide you through some of the key graduate-related Cognos reports.
- Weekly Applications by Program, 10.05.20
- Target Future AGDP Students, 20.00.20
- Daily Registration by Program, 20.05.20
- Students Registered in Prior Terms Not Registered in Future Terms, 21.00.20
- Master's Retention and Graduation Rates, 21.10.40
- Master's Retention and Graduate Rates Report Five-Year History, 21.10.41
- Students in Academic Difficulty, 40.50.10
- Undergraduate Feeder Institutions for Beginning (Enrolled) Graduate Students, 55.00.70
- Undergraduate Feeder Institutions for Beginning (Applied or Admitted) Graduate Applicants, 55.00.71
- Graduate Time to Degree, 70.10.91
Target x enrollment Communication plan
Click here to view a video with information about:
- Automated email messaging
- Biweekly email campaigns
- Inquiry communication
Grad Awareness Campaign, February - March 2022
The Graduate College has invested in an awareness campaign that will run from February to March 2022 and is targeting the Kalamazoo and Grand Rapids areas. The focus is on promoting graduate education at WMU, not specific programs.
- Awareness campaign video - running on Facebook, Instagram, and YouTube